I think part of the reason some aren't logging in any more is that although there's lots of things to do on the server, they all require a group of people to do them. And there usually isn't enough people on at the same time to do big runs, and if there are, then the PvP side usually suffers if your going on a raid in the far reaches of no mans land.
Good ideas Zev and you hit the nail on the head with this statement, I havent been on much just because after a certain level its almost impossible to solo anymore (well not many places)
and due to time restrictions and lack of players on the UK times not really worth the effort. Hope your idea catch on.